The building is pretty average looking from a distance, so me getting right up on it like this and shooting it from unique angels gave it more of an artistic look architecturally.

I did numerous shots of the signage on the building to give them multiple options to choose from. This one that I shot at the backdoor was a favorite of mine. There has been a good bit of perspective adjustment done in post production in order for it to look like it does here. This look could not have been achieved in camera without using a view camera. I’m pretty certain a tilt-sift lens still wouldn’t have gotten everything straight enough.

I shot this one just to feature the landscaping / flowers out in front of the building.

I was lucky enough to be given access to a Hotel Indigo room to take this shot from. I shot this one through the hotel room window using a polarizing filter to get rid of reflections in the glass. That is Peachtree Street you see, which is Atlanta’s most well known street and one of its busiest. You can get most anywhere you need to go in Atlanta with instructions based on going either North or South down Peachtree Street.

This was shot not so much to show the Fox Theater, but the MARTA sign in the foreground. MARTA is the public transportation system here in Atlanta. This sign is for a bus stop, but there is also a MARTA train station nearby too. This shot gives the marketing firm the opportunity to mention that in any promotional materials for the building. The dog having the only recognizable face in the shot was a complete luck. I deliberately drug the shutter to get the people blurred. Why the dogs face is sharper than their escapes me since in theory he / she should have been moving at about the same speed as the people he was with. I love dogs. I wonder what his / her name was?